Two Purchase Options
Option 1 - The Book
$27
Why slow growth is usually a design problem - not a sales and marketing problem.
How to choose a market and position so buyers stop comparing you on price (the STAR principle).
How to find the one constraint holding the whole business back, and fix that first.
"Design Debt": the hidden cost that compounds every time you scale before you're ready.
How to protect your most valuable IP in the age of AI: the judgment your best people carry, and how shared AI tools quietly erode it.
The Conversion Brain: building an AI system you own that scales your best judgment instead of leaking it.
The 30-Day Conversion Sprint, to put the whole thing to work.
104 pages. About a thirty-minute read.
A one-sitting read that changes how you scale before you spend another dollar on AI.
Best Value
Option 2 - Everything in Option 1 + Conversion Review + The B2B Conversion Accelerator
$97
A Personal Conversion Review, done by me. I'll show you where your conversion journey is losing prospects, and the most important fixes to make first. Not a website audit. It's the conversion lens I use with private clients, applied to your business. (No call or meeting required - I will base the assessment on your website and LinkedIn presence only)
The B2B Conversion Accelerator - the 10-step guide that takes you from the idea to a plan: the slice of the market you're really for, how to position so you stop competing on price, and the formula for efficiently moving a prospect to a customer
The Conversion Accelerator Video - a ten-minute whiteboard session, me walking you through the conversion formula I use with private clients.
Design Before Scale - the book, included
